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What’s A Good Bulk Email Response Rate?

by Brian on April 1, 2010


Yesterday we talked about what a good response rate was for direct mail.

As with direct mail, bulk email responses are all over the board too, but there are a lot of different factors to take into consideration..

The goal of purchased bulk email lists should be lead capture.

There are 5 factors to take into consideration.

  1. The quality of the list.
  2. The Open Rate.
  3. The actual message.
  4. The Click Through Rate.
  5. The landing page conversion.

The quality of the list.

I’m not going to beat a dead horse… if the quality of the email list sucks, the entire email campaign will suck… no matter how good the other things are.

The Open Rate.

This is the actual number of emails that are opened. If your headline isn’t attention grabbing, your emails aren’t going to get opened. You can read here the best email headlines I’ve used and why.

A good open rate is 3-5%… If you send 1,000,000 emails… 30,000 -50,000 people should open up the email and read it.